{"id":1704,"date":"2025-08-07T17:29:00","date_gmt":"2025-08-07T17:29:00","guid":{"rendered":"https:\/\/news.rxharun.com\/?p=1704"},"modified":"2025-08-07T17:29:00","modified_gmt":"2025-08-07T17:29:00","slug":"%e0%a6%86%e0%a6%ae%e0%a6%bf-%e0%a6%a4%e0%a7%8b-%e0%a6%b9%e0%a6%be%e0%a6%9c%e0%a6%be%e0%a6%b0%e0%a6%ac%e0%a6%be%e0%a6%b0-%e0%a6%ac%e0%a6%b2%e0%a6%9b%e0%a6%bf-%e0%a6%8f%e0%a6%96%e0%a6%a8-%e0%a6%86","status":"publish","type":"post","link":"https:\/\/news.rxharun.com\/?p=1704","title":{"rendered":"\u0986\u09ae\u09bf \u09a4\u09cb \u09b9\u09be\u099c\u09be\u09b0\u09ac\u09be\u09b0 \u09ac\u09b2\u099b\u09bf, \u098f\u0996\u09a8 \u0986\u09b0 \u09ac\u09b2\u09be\u09b0 \u09a6\u09b0\u0995\u09be\u09b0 \u09a8\u09be\u0987"},"content":{"rendered":"
\n
\u0986\u09ae\u09bf \u09a4\u09cb \u09b9\u09be\u099c\u09be\u09b0\u09ac\u09be\u09b0 \u09ac\u09b2\u099b\u09bf, \u098f\u0996\u09a8 \u0986\u09b0 \u09ac\u09b2\u09be\u09b0 \u09a6\u09b0\u0995\u09be\u09b0 \u09a8\u09be\u0987.. \"\ud83d\ude12\"<\/span><\/div>\n<\/div>\n
\n
-\u098f\u0987 mindset \u099f\u09be\u0987 \u0986\u09aa\u09a8\u09be\u09b0 Brand-\u098f\u09b0 \u09b8\u09ac\u099a\u09c7\u09af\u09bc\u09c7 \u09ac\u09a1\u09bc Enemy\u0964 \u098f\u0995\u09ac\u09be\u09b0 Elon Musk-\u098f\u09b0 \u099f\u09bf\u09ae\u09c7\u09b0 \u098f\u0995\u099c\u09a8 \u09ac\u09b2\u09c7\u09a8\u201cWhy are we promoting the same Falcon 9 launch story again?\u201d<\/div>\n<\/div>\n
\n
Musk \u09b9\u09be\u09b2\u0995\u09be \u09ac\u09bf\u09b0\u0995\u09cd\u09a4 \u09b9\u09af\u09bc\u09c7 \u09ac\u09b2\u09c7\u099b\u09bf\u09b2\u09c7\u09a8,<\/div>\n
\u2192 \u201cBecause billions still don\u2019t know SpaceX exists.\u201d<\/div>\n<\/div>\n
\n
\u098f\u0995\u099c\u09a8 \u09ae\u09be\u09a8\u09c1\u09b7\u09c7\u09b0 Ego \u09af\u09c7\u0996\u09be\u09a8\u09c7 \u099a\u09be\u0981\u09a6\u09c7 \u09b0\u0995\u09c7\u099f \u09aa\u09be\u09a0\u09be\u09af\u09bc,<\/div>\n
\u09b8\u09c7-\u0993 \u099c\u09be\u09a8\u09c7, Marketing \u09ae\u09be\u09a8\u09c7 Repetition, not Reinvention\u0964<\/div>\n<\/div>\n
\n
\u0986\u09ae\u09b0\u09be \u0986\u09b8\u09b2\u09c7 \u09a8\u09bf\u099c\u09c7\u09a6\u09c7\u09b0 \u0995\u09a8\u099f\u09c7\u09a8\u09cd\u099f \u09a6\u09c7\u0996\u09c7 \u098f\u09a4 \u09ac\u09c7\u09b6\u09bf exposed \u09b9\u09af\u09bc\u09c7 \u09af\u09be\u0987, \u0986\u09ae\u09b0\u09be \u09ad\u09be\u09ac\u09bf \u09b8\u09ac\u09be\u0987 \u09a6\u09c7\u0996\u09c7 \u09ab\u09c7\u09b2\u09c7\u099b\u09c7\u0964<\/div>\n<\/div>\n
\n
\u2192 “\u098f\u0987 \u0985\u09ab\u09be\u09b0 \u09a4\u09cb \u09e9 \u09ac\u09be\u09b0 \u09a6\u09bf\u09af\u09bc\u09c7\u099b\u09bf”<\/div>\n
\u2192 “\u098f\u0987 \u09aa\u09cb\u09b8\u09cd\u099f\u099f\u09be \u09a4\u09cb \u0997\u09a4 \u09ae\u09be\u09b8\u09c7 \u09b6\u09c7\u09af\u09bc\u09be\u09b0 \u0995\u09b0\u09c7\u099b\u09bf”<\/div>\n
\u2192 “\u0986\u09ac\u09be\u09b0 \u098f\u0987 \u099f\u09c7\u09ae\u09aa\u09cd\u09b2\u09c7\u099f \u09a6\u09bf\u099a\u09cd\u099b\u09bf, \u09b2\u09cb\u0995\u09c7 \u09ac\u09bf\u09b0\u0995\u09cd\u09a4 \u09b9\u09af\u09bc\u09c7 \u09af\u09be\u09ac\u09c7 \u09a8\u09be \u09a4\u09cb?”<\/div>\n<\/div>\n
\n
\u09ac\u09bf\u09b0\u0995\u09cd\u09a4 \u09b9\u09ac\u09c7 \u0995\u09c7? \u09b8\u09ac Audience \u09a4\u09cb \u098f\u0996\u09a8\u09cb \u09a6\u09c7\u0996\u09c7\u0987\u09a8\u09bf!<\/div>\n<\/div>\n
\n
Imagine \u0995\u09b0\u09c1\u09a8, \u0986\u09aa\u09a8\u09bf \u098f\u0995\u099f\u09be SaaS Founder\u0964<\/div>\n
\u0986\u09aa\u09a8\u09be\u09b0 product: Time-saving Meeting Scheduler\u0964<\/div>\n
\u09b9\u09c1\u099f \u0995\u09b0\u09c7 \u09a6\u09c7\u0996\u09b2\u09c7\u09a8 Calendly $3 billion valuation \u098f \u0997\u09bf\u09af\u09bc\u09c7 \u09a6\u09be\u0981\u09a1\u09bc\u09be\u09b2\u09cb\u0964<\/div>\n<\/div>\n
\n
\u0986\u09aa\u09a8\u09bf \u09ad\u09be\u09ac\u09b2\u09c7\u09a8:<\/div>\n
\u2192 \u201c\u0986\u09ae\u09bf \u09a4\u09cb Better Features \u09a6\u09bf\u099a\u09cd\u099b\u09bf, Pricing \u0995\u09ae, UX \u09ad\u09be\u09b2\u09cb\u2026\u201d<\/div>\n
\u09a4\u09ac\u09c1\u0993 result \u0986\u09b8\u099b\u09c7 \u09a8\u09be\u0964<\/div>\n<\/div>\n
\n
\u0995\u09c7\u09a8?<\/div>\n
\u0995\u09be\u09b0\u09a3 Calendly \u09b9\u09be\u099c\u09be\u09b0\u09ac\u09be\u09b0 \u09ac\u09b2\u09c7 \u0997\u09c7\u099b\u09c7<\/div>\n
\u2192 \u0986\u09aa\u09a8\u09bf \u098f\u0995\u09ac\u09be\u09b0 \u09ac\u09b2\u09c7\u099b\u09c7\u09a8, \u09b8\u09c7\u099f\u09be\u0993 \u0985\u09b2\u09cd\u09aa \u09ac\u09be\u099c\u09c7\u099f\u09c7\u0964<\/div>\n<\/div>\n
\n
\u098f\u0995\u099f\u09be \u09ae\u09c7\u09b8\u09c7\u099c \u098f\u0995\u099c\u09a8 \u09ae\u09be\u09a8\u09c1\u09b7\u0995\u09c7 Average \u09ed \u09ac\u09be\u09b0 \u09a6\u09c7\u0996\u09be\u09a4\u09c7 \u09b9\u09af\u09bc before \u09a4\u09be\u09b0\u09be \u09aa\u09cd\u09b0\u09a5\u09ae\u09ac\u09be\u09b0\u09c7\u09b0 \u09ae\u09a4\u09cb Action \u09a8\u09bf\u09a4\u09c7 \u099a\u09be\u09af\u09bc\u0964<\/div>\n
\u098f\u09ac\u0982 digital clutter \u098f\u09b0 \u09af\u09c1\u0997\u09c7 \u098f\u0996\u09a8 \u09b8\u09c7\u0987 \u09b8\u0982\u0996\u09cd\u09af\u09be \u0989\u09a0\u09c7\u099b\u09c7 \u09e7\u09eb+ \u098f\u0964<\/div>\n<\/div>\n
\n
\u0986\u09aa\u09a8\u09bf \u09af\u09a6\u09bf Donald Miller \u098f\u09b0 “Building A StoryBrand” \u09aa\u09dc\u09c7\u09a8,<\/div>\n<\/div>\n
\n
\u2192 \u09b8\u09c7\u0996\u09be\u09a8\u09c7 \u09aa\u09b0\u09bf\u09b7\u09cd\u0995\u09be\u09b0 \u09b2\u09c7\u0996\u09be \u0986\u099b\u09c7:<\/div>\n
“People don’t buy the best products. They buy the clearest message.”<\/div>\n
And clarity doesn\u2019t come from cleverness, it comes from consistency.<\/div>\n<\/div>\n
\n
\u0995\u09bf\u0982\u09ac\u09be “Inception” \u09b8\u09bf\u09a8\u09c7\u09ae\u09be\u09b0 \u0995\u09a5\u09be \u09ad\u09be\u09ac\u09c1\u09a8,<\/div>\n<\/div>\n
\n
Cobb \u098f\u0995\u099f\u09be \u0986\u0987\u09a1\u09bf\u09df\u09be Plant \u0995\u09b0\u09be\u09b0 \u099c\u09a8\u09cd\u09af<\/div>\n
\u2192 \u09b6\u09c1\u09a7\u09c1 \u098f\u0995\u099f\u09be \u09b2\u09be\u0987\u09a8 \u09ac\u09b2\u09c7\u09a8\u09a8\u09bf<\/div>\n
\u2192 \u09a4\u09bf\u09a8\u099f\u09be \u09b8\u09cd\u09a4\u09b0\u09c7 \u09a2\u09c1\u0995\u09c7, \u09b8\u09c7\u0987 \u0986\u0987\u09a1\u09bf\u09df\u09be\u099f\u09be\u0995\u09c7 repeat \u0995\u09b0\u09c7\u099b\u09c7\u09a8<\/div>\n
\u2192 \u09af\u09a4\u0995\u09cd\u09b7\u09a3 \u09a8\u09be \u09b8\u09c7\u099f\u09be Reality \u09ae\u09a8\u09c7 \u09b9\u09a4\u09c7 \u09b6\u09c1\u09b0\u09c1 \u0995\u09b0\u09c7<\/div>\n<\/div>\n
\n
Marketing \u09a0\u09bf\u0995 \u098f\u0987 Inception \u098f\u09b0 \u09ae\u09a4\u09cb\u0987\u0964<\/div>\n
\u098f\u0995\u09ac\u09be\u09b0 \u09a8\u09be, \u09ac\u09be\u09b0\u09ac\u09be\u09b0 \u09a2\u09c1\u0995\u09be\u09a4\u09c7 \u09b9\u09af\u09bc\u0964<\/div>\n
\u2192 \u09af\u09a4\u0995\u09cd\u09b7\u09a3 \u09a8\u09be Target Audience \u09a8\u09bf\u099c\u09c7\u09b0 \u09ae\u09a8\u09c7 \u09ac\u09b2\u09c7,<\/div>\n
“\u098f\u0987\u099f\u09be \u09a4\u09cb \u0986\u09ae\u09be\u09b0 \u099c\u09a8\u09cd\u09af\u0987 \u09ac\u09be\u09a8\u09be\u09a8\u09cb!”<\/div>\n<\/div>\n
\n
Notion \u098f\u09b0 \u0995\u09a5\u09be\u0987 \u09a7\u09b0\u09c7\u09a8,<\/div>\n
\u2192 SaaS \u099f\u09c1\u09b2\u0964<\/div>\n
\u2192 Their 2022-23 growth? $2B+ valuation with 30M users.<\/div>\n<\/div>\n
\n
\u09a4\u09be\u09a6\u09c7\u09b0 Growth Hack \u0995\u09c0 \u099b\u09bf\u09b2 \u099c\u09be\u09a8\u09c7\u09a8?<\/div>\n<\/div>\n
\n
Same Product. Same Features.<\/div>\n
\u2192 But \u09e9 \u09b0\u0995\u09ae Audience \u098f\u09b0 \u099c\u09a8\u09cd\u09af \u0986\u09b2\u09be\u09a6\u09be Landing Page<\/div>\n
\u2192 \u09aa\u09cd\u09b0\u09a4\u09bf\u099f\u09be Problem \u098f\u09b0 \u099c\u09a8\u09cd\u09af \u0986\u09b2\u09be\u09a6\u09be Use Case<\/div>\n
\u2192 \u0986\u09b0 \u09b8\u09c7\u0987 same \u09e9 CTA \u09a4\u09be\u09b0\u09be Repeat \u0995\u09b0\u09c7\u099b\u09c7 across \u09eb\u09e6+ format!<\/div>\n<\/div>\n
\n
Result?<\/div>\n
\u2192 Same Content, \u09e7\u09e6x Revenue<\/div>\n
\u2192 Because they Segmented the repetition not reinvented content<\/div>\n<\/div>\n
\n
\u098f\u0996\u09a8 \u0986\u09aa\u09a8\u09bf \u09ad\u09be\u09ac\u09a4\u09c7\u0987 \u09aa\u09be\u09b0\u09c7\u09a8,<\/div>\n<\/div>\n
\n
\u201c\u098f\u09a4\u09ac\u09be\u09b0 \u09ac\u09b2\u09be \u09b2\u09be\u0997\u09ac\u09c7 \u09a8\u09be\u0995\u09bf?\u201d<\/div>\n
\u2192 \u09b9\u09cd\u09af\u09be\u0981 \u09b2\u09be\u0997\u09ac\u09c7\u0964 \u0995\u09be\u09b0\u09a3 \u0986\u09aa\u09a8\u09bf \u098f\u0996\u09a8\u09cb Louis Vuitton \u09a8\u09be\u0964<\/div>\n
\u2192 \u0986\u09aa\u09a8\u09bf \u098f\u0996\u09a8\u09cb Google \u09a8\u09be\u0964<\/div>\n
\u2192 Audience \u0986\u09aa\u09a8\u09be\u0995\u09c7 \u099a\u09bf\u09a8\u09c7 \u09a8\u09be, \u09ae\u09a8\u09c7 \u09b0\u09be\u0996\u09c7 \u09a8\u09be\u0964<\/div>\n
\u2192 Retention \u098f\u09b0 \u0986\u0997\u09c7 \u0986\u09b8\u09c7 Repetition\u0964<\/div>\n<\/div>\n
\n
\"\ud83d\udccc\"<\/span> \u0986\u09b0\u09c7\u0995\u099f\u09be \u099c\u09bf\u09a8\u09bf\u09b8 \u09ae\u09be\u09a5\u09be\u09df \u09b0\u09be\u0996\u09c1\u09a8 Marketing Mindset \u09ae\u09be\u09a8\u09c7 Selfish \u09a8\u09be, Service Minded\u0964<\/div>\n<\/div>\n
\n
\u0986\u09aa\u09a8\u09bf \u09ac\u09be\u09b0\u09ac\u09be\u09b0 \u09ac\u09b2\u099b\u09c7\u09a8, \u0995\u09be\u09b0\u09a3<\/div>\n
\u2192 \u0986\u09aa\u09a8\u09bf \u099c\u09be\u09a8\u09c7\u09a8 \u098f\u099f\u09be \u09a4\u09be\u09a6\u09c7\u09b0 \u09a6\u09b0\u0995\u09be\u09b0<\/div>\n
\u2192 \u0986\u09aa\u09a8\u09bf \u099c\u09be\u09a8\u09c7\u09a8 \u09a4\u09be\u09b0\u09be \u098f\u0996\u09a8\u09cb \u09ac\u09c1\u099d\u09c7 \u0989\u09a0\u09a4\u09c7 \u09aa\u09be\u09b0\u09c7\u09a8\u09bf<\/div>\n
\u2192 \u0986\u09aa\u09a8\u09bf \u099c\u09be\u09a8\u09c7\u09a8 \u09a4\u09be\u09a6\u09c7\u09b0 Solve \u09a8\u09be \u09b9\u09b2\u09c7 \u09a4\u09be\u09b0\u09be \u09b9\u09be\u09b0\u09bf\u09af\u09bc\u09c7 \u09af\u09be\u09ac\u09c7<\/div>\n<\/div>\n
\n
So \u0986\u09aa\u09a8\u09bf \u09ac\u09b2\u099b\u09c7\u09a8 Again and Again and Again.<\/div>\n<\/div>\n
\n
You are not annoying people.<\/div>\n
You are anchoring their attention.<\/div>\n
And that\u2019s what Brands are built on:<\/div>\n
Anchored Association, not Random Recall.<\/div>\n<\/div>\n
\n
\u09ac\u09b2\u09c1\u09a8 \u09a4\u09cb,<\/div>\n
\u0986\u09aa\u09a8\u09bf \u09b6\u09c7\u09b7\u09ac\u09be\u09b0 \u09a8\u09bf\u099c\u09c7\u09b0 Audience \u0995\u09c7 \u0995\u09a4\u09ac\u09be\u09b0 \u09ac\u09b2\u09c7\u099b\u09bf\u09b2\u09c7\u09a8?<\/div>\n
\u09a4\u09be\u09a6\u09c7\u09b0 Life-\u098f \u0986\u09aa\u09a8\u09be\u09b0 Product \u09ac\u09be Service \u0995\u09c0\u09ad\u09be\u09ac\u09c7 Impact \u09ab\u09c7\u09b2\u09a4\u09c7 \u09aa\u09be\u09b0\u09c7?<\/div>\n<\/div>\n
\n
But wait, this is just the beginning! \"\ud83d\ude0f\"<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0986\u09ae\u09bf \u09a4\u09cb \u09b9\u09be\u099c\u09be\u09b0\u09ac\u09be\u09b0 \u09ac\u09b2\u099b\u09bf, \u098f\u0996\u09a8 \u0986\u09b0 \u09ac\u09b2\u09be\u09b0 \u09a6\u09b0\u0995\u09be\u09b0 \u09a8\u09be\u0987.. -\u098f\u0987 mindset \u099f\u09be\u0987 \u0986\u09aa\u09a8\u09be\u09b0 Brand-\u098f\u09b0 \u09b8\u09ac\u099a\u09c7\u09af\u09bc\u09c7 \u09ac\u09a1\u09bc Enemy\u0964 \u098f\u0995\u09ac\u09be\u09b0 Elon Musk-\u098f\u09b0 \u099f\u09bf\u09ae\u09c7\u09b0 \u098f\u0995\u099c\u09a8 \u09ac\u09b2\u09c7\u09a8\u201cWhy are we promoting the same Falcon 9 launch story again?\u201d Musk \u09b9\u09be\u09b2\u0995\u09be \u09ac\u09bf\u09b0\u0995\u09cd\u09a4 \u09b9\u09af\u09bc\u09c7 \u09ac\u09b2\u09c7\u099b\u09bf\u09b2\u09c7\u09a8, \u2192 \u201cBecause billions still don\u2019t know SpaceX exists.\u201d \u098f\u0995\u099c\u09a8 \u09ae\u09be\u09a8\u09c1\u09b7\u09c7\u09b0 Ego \u09af\u09c7\u0996\u09be\u09a8\u09c7 \u099a\u09be\u0981\u09a6\u09c7 \u09b0\u0995\u09c7\u099f \u09aa\u09be\u09a0\u09be\u09af\u09bc, \u09b8\u09c7-\u0993 \u099c\u09be\u09a8\u09c7,…<\/p>\n","protected":false},"author":1,"featured_media":1705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"magazine_newspaper_sidebar_layout":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-1704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/news.rxharun.com\/index.php?rest_route=\/wp\/v2\/posts\/1704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.rxharun.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.rxharun.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.rxharun.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.rxharun.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1704"}],"version-history":[{"count":1,"href":"https:\/\/news.rxharun.com\/index.php?rest_route=\/wp\/v2\/posts\/1704\/revisions"}],"predecessor-version":[{"id":1706,"href":"https:\/\/news.rxharun.com\/index.php?rest_route=\/wp\/v2\/posts\/1704\/revisions\/1706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.rxharun.com\/index.php?rest_route=\/wp\/v2\/media\/1705"}],"wp:attachment":[{"href":"https:\/\/news.rxharun.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.rxharun.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.rxharun.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}